We are a humble Birmingham based company dedicated to helping our customers take care of their precious tresses with minimal hassle and no toxic ingredients. Here at RetenTress, we believe that mother nature knows best and therefore everything your hair needs can be found growing from the Earth.

Our founder, Aura, started this company because she was tired of using products with deceptive labels and harmful ingredients. Aura wanted to make honest products with high-quality ingredients that wouldn't have to be reapplied constantly leaving the hair feeling stronger and thicker even after being washed out. 

We deeply value our customers who have put their faith in us and who have opted to join us on this journey.